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Leveraging The Latest Recruitment Technology Trends For Recruiters

Candidates are the driving force in today's recruitment industry. It is an ongoing struggle to qualify and retain top talent from the pool of under-qualified applicants. The way HR approaches recruiting is evolving facing the mix of cloud based apps, social media, AI and disruptive digital tech that have a huge effect on the the way we communicate today.

Startups and Fintech companies can now challenge international enterprises for the same talent pools, thanks to these advancements in technology. The problem remains that there is scarce supply of highly skilled professionals. Recruiters and companies have to find new approaches and work even harder to identify, engage, assess, attract and retain high skilled talent.

Subsequently this has caused recruiters to change their strategy and utilize newer technology. Tracking systems are one of the biggest tools in deployment. A study by Capterra into the usage and adoption of recruitment software, looked at the actual impact hiring managers and recruiters were reporting at their organizations. The study revealed around 75% of talent and hiring managers are using applicant tracking systems to support and improve their hiring process.

If you work in the recruitment sector this means you need to be prepared for changes that will impact your process. This will have implications for those that don't understand the emerging trends and changes in the industry.

Here are the key technology trends that recruitment managers and talent acquisitions professionals need to be aware of to attract highly skilled talent.


Recruiters Secret Weapon, Big Data

As technology has evolved so have the processes used in the industry. Besides the essential person to person contact in talent acquisitions, to stay ahead of the curve also requires the use of data and analytics which now plays an important role in many HR operations.

Many talent professionals and hiring managers agree that data does drive and impact the new recruitment trends that influence how companies recruit new staff and acquire talent.

The use of data is not a new idea in talent management, but the volume of data being generated by companies has increased and the speed that it can be analysed makes it a valuable tool for talent managers.

Business can get valuable insights from the data that can enable HR managers and recruiters to make important hiring decisions. This means that recruiters are now responsible for implementing talent intelligence strategies across organisations and can use the data on hand to make intelligent hiring decisions for the business

For example, companies like Nielsen Jetblue and Novartis are already leveraging data to help them attract, source, nurture and manage skilled talent.


AI - Automation is the recruiters new best friend

The use of AI is already a top trend that has implemented across multiple business sectors and industries in the past few years. Some companies are still yet to recognise its importance and the full impact it can have on their business. According to a 2017 survey by Harvey Nash 15% of HR leaders in over 40 countries believe that automation and AI are already impacting their workplace.

How does this directly affect talent acquisitions managers and recruiters? AI and automation technology can help reduce some of the most repetitive tasks like CV screening which can be done by AI-enabled recruitment software. For example LinkedIn Recruiter helps automate the candidate search process. It also allows you to quickly target prospective candidates that match your hiring criteria.

Chatbots are another AI based technology that can help with response to different candidate questions. This can facilitate rapid response to typical questions enhancing the candidate experience while streamlining recruiter resources. However, maintaining a strong communication channel for person-to-person interaction remains an essential component in our view.


Social Media in the recruiting process

The use of social media in the recruitment process is on the rise. The use of social media platforms like Linkedin, Facebook and even twitter are now more widely accepted for recruiting candidates.

Linkedin has been a big industry disruptor as now candidates go to social media to initiate job searches. These platforms can also be a good starting point for recruiters to find a wider range of candidates.

Social media platforms like Linkedin are always improving and updating their services. This enables recruiters to search easily across different profiles and get a broader scope to locate top talent. As early as 2015 a survey by Jobvite showed that 94% of talent acquisitions managers were networking on social media platforms to search for best matching talent. However It's also important to understand how to use the tools and tactics required to make social media talent search a success.


Applicant Tracking Systems and recruiting software. (ATS)

Recruiters are becoming more efficient and have turned to recruitment software to help them improve their hiring management process. Currently around 70% of recruitment firms use some type of Applicant Tracking System. There are many benefits included with the use of this type of software for talent acquisition.

With ATS its possible to document and manage employee records and recruitment history and activity associated with each candidate or staff member.  One of the most important benefits, is that it can help ensure compliance across different laws that govern talent recruitment and onboarding processes.


Increasing use of video for interviews and screening

With the level of networking made possible by the internet it's become even easier to communicate rapidly and internationally. Startups can now compete with multinational companies to tap the global talent market.  Video conferencing is one of the key technologies that has grown in use. Around 60% of organizations are turning to video interviews for their recruitment process. Video interviews allow a convenient way of screening candidates from any location or to conduct face-to-face interviews.



The search for top talent is becoming tougher and recruiters need to understand and use these trends to their advantage. By leveraging the technology that is influencing the talent acquisition and management industry, can help recruiters to search, screen, nurture and refer the best applicants that are a right fit for the respective employers’ needs. For help with your recruitment program please contact us.

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